.branding
client
Juan Pablo Gauna, Nutritionist
objective
Juan Pablo contacted me to transform an image, he had as an icon for his social media and official contact lines with his clients, to a logo. The image showed a green apple alongside a yellow measure tape often used by a nutritionist to take the measure of the waist line, and commonly known in this health branch for its relation to weight loss.
development
My proposal was to make a fusion between the concepts. On one side, the measuring tape; on the other an apple. Combining it into a flowing stylized and balanced figure that communicates the ideas of thinness, equilibrium, and health. I kept the green as the representative color and formed the apple with this only line with distinctive ends to reinforce the notion of a measurement tape and depth.
results
The client was satisfied with the outcome and its flexibility to be used in any platform he wanted to. His clients congratulate him for the change and I had a contact for another freelance job thanks to this project.
